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Author: Howard Rothman
Publisher:
ISBN: 9781564144966
Category : Business enterprises
Languages : en
Pages : 0
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Book Description
In an easy-reading jaunt through business history, Rothman shows how some of the greatest businesses of all time achieved their success, found untapped niches, stayed on top of trends, managed progressively, and encouraged creativity.
Author: Howard Rothman
Publisher:
ISBN: 9781564144966
Category : Business enterprises
Languages : en
Pages : 0
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Book Description
In an easy-reading jaunt through business history, Rothman shows how some of the greatest businesses of all time achieved their success, found untapped niches, stayed on top of trends, managed progressively, and encouraged creativity.
Author: Steven Bingen
Publisher: Rowman & Littlefield
ISBN: 1493067966
Category : Performing Arts
Languages : en
Pages : 357
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Book Description
Metro-Goldwyn-Mayer’s emblem, which has opened thousands of movies since 1924, is the most recognized corporate symbol in the world. Not just in the entertainment industry, it should be noted, but of any industry, anywhere, in the history of human civilization. But MGM has been a competitively insignificant force in the motion picture industry for nearly as long as it once, decades ago, dominated that industry. In fact, the MGM lion now presides not over movies alone, but over thirty world-class resorts, and is, or has been, also a recognized leader in the fields of real estate, theme parks, casinos, golf courses, consumer products, and even airlines, all around the world. But the MGM mystique remains. This book is a look at what made MGM the Mount Rushmore of studios, how it presented itself to the world, and how it influenced everything from set design to merchandising to music and dance, and continues to do so today.
Author: Jonathan Mantle
Publisher: Hachette UK
ISBN: 1784291145
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Companies that Changed the World tells the fascinating stories of 50 joint-stock companies - or companies based on that model - that have exerted a critical influence on the social and economic history of the past four hundred years. As well describing clearly and accessibly the companies' growth and influence over time, and profiling the pioneering entrepreneurs who built them, Jonathan Mantle's text is crammed with intriguing and unexpected information: from the role played by the humble pigeon in the history of news dissemination to how a pharmacist's five-cent patent medicine became the world's most powerful brand. Each of the 50 companies profiled has changed and reflected change in - the world of its time, in far-reaching and often unexpected ways. Together, their stories amount to nothing less than a concise history of commerce and capitalism.
Author: Howard Rothman
Publisher:
ISBN:
Category : Organizational effectiveness
Languages : en
Pages :
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Book Description
getAbstract Summary: Get the key points from this book in less than 10 minutes.Howard Rothman, a writer who specializes in technology and management, profiles the 50 companies that had the strongest impact on the development of modern business. He sought input from high-tech executives, teachers, public relations professionals, engineers, business writers, shopkeepers, salespeople and managers in selecting the top 50, which he ranks in the order of their influence. While many of the stories in these four-page portraits are familiar, the book presents helpful historical profiles of how each company developed and influenced the business world and society. While some readers may like tackling all these capsule bios as a collection, many may prefer to regard the book more as an encyclopedia or directory and draw on the corporate information as needed. getAbstract appreciates the solid work here, although the result may be more interesting as a reference book than as a cover-to-cover page-turner.Book Publisher:Career Press
Author: Aleksandr Bezgodov
Publisher: Xlibris Corporation
ISBN: 1524597619
Category : Political Science
Languages : en
Pages : 353
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Book Description
The research monograph Planetary Rent as an Instrument for Solving Global Problems is by Professor Aleksandr V. Bezgodov, Doctor of Economics, Corresponding Member of the Russian Academy of Natural Sciences and General Director of the Planetary Development Institute in Dubai, UAE. It is a logical follow-up to the humanitarian manifesto Planetary Project: From Sustainable Development to Managed Harmony. The second Planetary Project book focuses on the economic mechanisms of implementing managed harmony. The monograph spells out an innovative theory of planetary rent as an instrument for building a planetary budget, which would provide funding for addressing global challenges. It would lay foundations for a new economic system, which meets the standards of biocompatibility and the fair distribution of world income. A universal civilization would be created built on harmony between nature and society. Rent evolution and types are analyzed. The need to institutionalize planetary rent is advocated that would contribute to the universal unification of norms and regulations of resource management based on the principles of saving nature, optimization, equality and symmetry. Planetary rent is the next historical phase of the institution of rent in which its innate contradiction of excess income is removed. Several scenarios of global economic development are investigated. A model of the planetary economy is described that is the result of the transition to the biocentric paradigm of human activity and Sixth Techno-economic paradigm technologies. The place and role of planetary rent is examined in a new reality.
Author: Larry Weber
Publisher: John Wiley & Sons
ISBN: 1119513774
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.
Author: William Weir
Publisher: Permuted Press+ORM
ISBN: 1682617653
Category : History
Languages : en
Pages : 459
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Book Description
An informative look at the military conflicts that most altered the course of history and civilization, from ancient times to the modern world. Rather than celebrating warfare, 50 Battles That Changed the World looks at the clashes the author believes have had the most profound impact on world history. Ranked in order of their relevance to the modern world, these struggles range from the ancient past to the present day and span the globe many times over. Some of the battles in this book are familiar to us all—Bunker Hill, which prevented the American Revolution from being stillborn, and Marathon, which kept the world’s first democracy alive. Others may be less familiar—the naval battle at Diu (on the Indian Coast), which led to the ascendancy of Western Civilization and the discovery of America, and Yarmuk, which made possible the spread of Islam from Morocco to the Philippines. With remarkable accounts of both famous and lesser-known clashes, 50 Battles That Changed the World provides impressive insight into the battles that shaped civilization as we know it.
Author: Alexander Bezgodov
Publisher: Xlibris Corporation
ISBN: 1669890414
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Alexander Bezgodov, a well-known researcher of macroeconomics and social issues, is devoted to the Arctic, one sixth of the planet’s surface, which for many has remained an afterthought. But in recent years, the Artic has changed dramatically, with the global transformation of the climate turning deserted ice expanses into fairly safe land, hospitable for a short time. In two or three decades, it may become comfortable. With property in the Arctic having yet to be formalized, the stakes are high. World powers located thousands of miles from the Arctic Ocean are claiming their rights to a share of the common heritage of humanity. In this book, the author provides a comprehensive analysis of how economically successful states have sought to develop the planet’s resources in the neutral spaces of the Arctic Ocean. Other topics include the history of polar expeditions and discoveries, the start of permafrost territories by pioneers, the cultivation of relations with indigenous peoples, the evolution of international Arctic law, and the developing map of territorial and neutral waters. Arctic highlights the stakes and why there will be plenty to argue about while also proposing solutions that could prevent a crisis.
Author:
Publisher:
ISBN:
Category : Technology
Languages : en
Pages : 494
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 660
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Book Description
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