42 Rules of Product Management (2nd Edition) PDF Download
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Author: Brian Lawley
Publisher: Happy About
ISBN: 160773091X
Category : Product management
Languages : en
Pages : 126
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Book Description
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
Author: Brian Lawley
Publisher: Happy About
ISBN: 160773091X
Category : Product management
Languages : en
Pages : 126
Get Book Here
Book Description
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
Author: Michael Griego
Publisher: Happy About
ISBN: 1607730324
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, reduces the keys to sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from high-tech enterprise sales to the non-technology sales.
Author: Rosemary Coates
Publisher: Happy About
ISBN: 1607730979
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
Doing business in China is tougher than you think. Not only is the culture vastly different, but China's experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far different from dealing with American or European manufacturers. The best way to quickly come up to speed on these differences and how to handle them is to learn from the experience of others. Through over 20 extraordinary executive interviews, Rosemary Coates captured the essence of sourcing and manufacturing in China. '42 Rules for Sourcing and Manufacturing in China (2nd Edition)' is a pragmatic approach that every businessperson headed to China must read. For business people who are experienced in doing business in China, or for first-time visitors, this book will provide valuable insights from real executives and experts. These executives offer their personal experiences and recommendations about sourcing and manufacturing in China. Going beyond simple cultural do's and don'ts, you will discover: how business is really done how you can make things happen in China the mistake westerners often make, and how to avoid them what made these executives successful Based on her 25 years of supply chain experience, much of it spent living and working across Asia, Rosemary Coates has become an expert on doing business in China. Her own personal experiences in China are interwoven into this book.
Author: Mitchell Levy
Publisher: Happy About
ISBN: 1607731029
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.
Author: David Coleman
Publisher: Happy About
ISBN: 1607731118
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Whether you are a 5-person team or a 50,000 person company some of the same rules for successful collaboration apply. The more you share what you know the more it is worth; understanding a person's local context is more critical to successful collaboration than any technology you may use. Based on years of research, an encyclopedic knowledge of collaborative technologies, and a realization that collaboration is hard to do successfully, Mr. Coleman provides a holistic view on collaboration. Through a variety of contributions from his social networks, others have contributed their best rules for collaboration based on their experience. The holistic approach (People, Process and Technology) is the organizing principle for the book and each rule can be found in the appropriate section. Managers, CEOs, Venture Capitalists, or anyone that has to work with other people at a distance every day can get great benefit from this book. Readers of this book will walk away with a much better idea how to be successful in their interactions with others via the computer. It will help people who are on teams separated geographically, as well as managers and executives. The book filled with high-tech nuggets of wisdom for programmers and IT professionals. But it also has practical rules that apply to anyone who works with others.
Author: Lilia Shirman
Publisher: Happy About
ISBN: 1607730006
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: No effective effort to grow a company is ever contained within a single function There is no silver bullet -- you have to keep trying new things and making bets So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: Laying the foundation for growth New market entry Sales enablement Solutions Industry specialization Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.
Author: George Bojadziev
Publisher: World Scientific
ISBN: 9814475440
Category : Computers
Languages : en
Pages : 253
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Book Description
This is truly an interdisciplinary book for knowledge workers in business, finance, management and socio-economic sciences based on fuzzy logic. It serves as a guide to and techniques for forecasting, decision making and evaluations in an environment involving uncertainty, vagueness, impression and subjectivity. Traditional modeling techniques, contrary to fuzzy logic, do not capture the nature of complex systems especially when humans are involved. Fuzzy logic uses human experience and judgement to facilitate plausible reasoning in order to reach a conclusion. Emphasis is on applications presented in the 27 case studies including Time Forecasting for Project Management, New Product Pricing, and Control of a Parasit-Pest System.
Author: Lorna Uden
Publisher: Springer
ISBN: 3319626981
Category : Computers
Languages : en
Pages : 558
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Book Description
This book contains the refereed proceedings of the 12th International Conference on Knowledge Management in Organizations, KMO 2017, held in Beijing, China, in August 2017. The theme of the conference was "Emerging Technology and Knowledge Management in Organizations." The 45 contributions accepted for KMO 2017 were selected from 112 submissions and are organized in topical sections on: Knowledge Management Models and Behaviour Studies; Knowledge Sharing; Knowledge Transfer and Learning; Knowledge and Service Innovation; Knowledge and Organization; Information Systems Research; Value Chain and Supply Chain; Knowledge Re-presentation and Reasoning; Data Mining and Intelligent Science; Big Data Management; Internet of Things and Network.
Author: KAUSHIK MUKERJEE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120337255
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers. This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues. Key Features : Provides a clear understanding of managing the product category, and product life cycle. Focuses on the present Indian marketing scenario. Illustrations and websites are provided to acquaint the readers with the latest product information. Gives 20 Case Studies that cover all the critical aspects of product management. Provides Assignments at the end of each chapter to lend a practical touch to the subject. Intended primarily as a text for the postgraduate students of Management, the book will also prove to be a useful learning tool for the students of Marketing and Commerce. Besides, the strategies discussed in the book can be good takeaways for practising managers, and for those interested in learning about Product Management.
Author: Myer Kutz
Publisher: John Wiley & Sons
ISBN: 1118930819
Category : Technology & Engineering
Languages : en
Pages : 882
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Book Description
Full coverage of manufacturing and management in mechanical engineering Mechanical Engineers' Handbook, Fourth Edition provides a quick guide to specialized areas that engineers may encounter in their work, providing access to the basics of each and pointing toward trusted resources for further reading, if needed. The book's accessible information offers discussions, examples, and analyses of the topics covered, rather than the straight data, formulas, and calculations found in other handbooks. No single engineer can be a specialist in all areas that they are called upon to work in. It's a discipline that covers a broad range of topics that are used as the building blocks for specialized areas, including aerospace, chemical, materials, nuclear, electrical, and general engineering. This third volume of Mechanical Engineers' Handbook covers Manufacturing & Management, and provides accessible and in-depth access to the topics encountered regularly in the discipline: environmentally benign manufacturing, production planning, production processes and equipment, manufacturing systems evaluation, coatings and surface engineering, physical vapor deposition, mechanical fasteners, seal technology, statistical quality control, nondestructive inspection, intelligent control of material handling systems, and much more. Presents the most comprehensive coverage of the entire discipline of Mechanical Engineering Focuses on the explanation and analysis of the concepts presented as opposed to a straight listing of formulas and data found in other handbooks Offers the option of being purchased as a four-book set or as single books Comes in a subscription format through the Wiley Online Library and in electronic and other custom formats Engineers at all levels of industry, government, or private consulting practice will find Mechanical Engineers' Handbook, Volume 3 an "off-the-shelf" reference they'll turn to again and again.
