Author: Tom Ogg
Publisher: CreateSpace
ISBN: 9781500342197
Category : Tourism
Languages : en
Pages : 96
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Book Description
"365 Marketing Strategies for Travel Agents" is a compilation of marketing ideas, tips and strategies that travel professionals has successfully used and shared on the Travel Professional Community social media platform. These strategies are tried and true ways to build your agency. Strategies shared will help you create client referrals, use client gifts successfully, create client loyalty programs, use social media to market, create unique branding for your agency, market on your website effectively, understand digital marketing for personal devices, use direct mail, create symbiotic business relationships, create and implement successful travel promotions, effectively use one-on-one direct sales for results, how to advertise for success, how to use e- and print newsletters, telemarketing techniques and lots, lots more! If this book doesn't get your creative marketing juices flowing, nothing will!
Author: Tom Ogg
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981287048
Category :
Languages : en
Pages : 102
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Book Description
"365 Marketing Strategies for Travel Agents" is a compilation of marketing ideas, tips and strategies that travel professionals has successfully used and shared on the Travel Professional Community social media platform. These strategies are tried and true ways to build your agency. Strategies shared will help you create client referrals, use client gifts successfully, create client loyalty programs, use social media to market, create unique branding for your agency, market on your website effectively, understand digital marketing for personal devices, use direct mail, create symbiotic business relationships, create and implement successful travel promotions, effectively use one-on-one direct sales for results, how to advertise for success, how to use e- and print newsletters, telemarketing techniques and lots, lots more! If this book doesn't get your creative marketing juices flowing, nothing will!
Author: Ehsan Zarei
Publisher: DMA4U
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Are you looking for a complete guide to travel agency marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your travel agency marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your travel agency marketing to the next level.
Author: Stephen Crowhurst
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
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Book Description
Marketing Ideas for Travel Agents is a compendium of practical marketing suggestions designed to help boost travel sales in a POST-COVID travel marketing environment. Written by travel trade author, trainer, and speaker, Stephen Crowhurst, the author has drawn on his life-long career in retail travel and his dedication to collecting new business generating ideas that are low cost and easy to implement. Crowhurst's tell-it-like-it-is writing style is easy to understand, laced with good humour, a few puns, and anecdotes from his wide-ranging career. This go-to desk reference provides 332 marketing ideas that blend traditional travel marketing methods with new and advanced techniques. From activities to commission mark-ups, agency names & claims, window dressing, banners, customer service, ethnic marketing, generational marketing, bucket lists, publishing guide books, and supporting what makes the world a better place, such as the Black Lives Matter movement and our front line healthcare workers, Crowhurst has delivered a guide that the retail travel trade, wholesalers, suppliers and departments of tourism will find indispensable.
Author: Victor T.C. Middleton
Publisher: Routledge
ISBN: 1136379800
Category : Business & Economics
Languages : en
Pages : 501
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Book Description
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Author: Tom Ogg
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981828777
Category :
Languages : en
Pages : 184
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Book Description
Marketing Mania For Travel Agents shares over 90-years of travel industry marketing experience by the Ogg family. This book delves into travel marketing in 2018 and discloses secrets on how to make money on the Internet and through traditional marketing. Readers will learn how to make sure that their businesses are profitable and rewarding and how to eliminate activities that are costing them money. The section on revenue sharing and viral marketing alone are well worth the price of the book. If you are a travel agent looking for solid information on how to grow your business, this is the book for you. And, if you happen to be home-based, there is a complete chapter just for you.
Author: Joanie Ogg
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
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Book Description
Empowering Individuals to Start and Succeed as a Home Based Travel Agent for over 25 years! This book offers the reader easy to follow steps on how to successfully market your own thriving home based travel business and takes the guesswork out of the effort by showing you how to avoid the common pitfalls."Marketing Mania for Travel Agents" is based on real time experiences of travel professionals to help you unlock the secrets necessary to give you everything you need to know to grow your flourishing home based travel business. Completely updated in 2020, this new edition of "Marketing Mania for Travel Agents" implements the latest trends of marketing in the highly interactive world of digital marketing! Chapter Outline: Targeting Your Audience The Power of Branding Marketing for Success Making Your Website Work The Internet and You Winning the Online Marketing Game Viral Marketing The Group Advantage A Sea of Opportunity Maximizing Productivity Energizing the Entrepreneurial Spirit For Home Based Travel Marketers About the Authors: The Ogg Family has a cumulative tenure in the travel industry of over 100-years. Their experience and understanding of the Home-Based Travel Agency opportunity, combined with their enthusiastic entrepreneurial spirit, make this title a must read for those looking to either start a home-based travel business or to further their success as a Travel Professional. To Access More Tools to help you get started as a Home Based Travel Agent, visit www.HomeBasedTravelAgent.com.
Author: Joanie Ogg
Publisher:
ISBN:
Category :
Languages : en
Pages : 296
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Book Description
Empowering Individuals to Start and Succeed as a Home Based Travel Agent for over 25 years! "How to Start a Home Based Travel Agency" was the very first book written about this exploding business opportunity that has evolved in the travel industry over the past decades. First written in 1994, the book was considered on the fringe of the industry. Today, the book is distributed by the most professional and astute travel organizations in existence and is considered a must read for anyone looking to start a successful Travel Business. It is written with only one purpose; to help you start your Home-Based Travel Business with a minimum of outlay and maximum return for your investment of time and money. Nothing is left to the imagination as every detail of the start-up process is disclosed in great detail. Chapter Outline: Chapter 1: The Travel Industry, Opportunity of the 21st Century Chapter 2: A Brief History of Travel Retailing Chapter 3: Transition from Storefront to Home Based Travel Agencies Chapter 4: Evolution of the True Independent Contractor Chapter 5: Developing a Business Concept Chapter 6: Developing a Business Plan Chapter 7: Starting a Home-Based Travel Business Chapter 8: Setting up your Books Chapter 9: Your Home Office for the 21st Century Chapter 10: Your Home Office - Computer, Network and More Chapter 11: Selecting your Host Agency Chapter 12: Establishing your Agency Relationship with Suppliers Chapter 13: Travel Reservations and Reference Resources Chapter 14: Setting up your Supplier Files Chapter 15: Developing your Marketing Plan Chapter 16: Creating a Print and Digital Marketing Strategy Chapter 17: Using Direct Mail Chapter 18: Travel Advertising Chapter 19: Travel Promotion Chapter 20: Cold Calls, Canvasing and Telemarketing Chapter 21: Travel Marketing Techniques for the 21st Century Chapter 22: The Internet and the Travel industry Chapter 23: Organizing your Marketing Files Chapter 24: Developing your Knowledge and Skills Chapter 25: Legal Issues and Protecting your Business Chapter 26: Home Based Travel Agent Benefits Chapter 27: Tax Benefits for Home Based Travel Agents Chapter 28: Getting Connected to the Travel Industry Chapter 29: Travel Professional Community Chapter 30: Where do I go From Here? "There is so much to learn as an entrepreneur in the travel industry. It's not just about booking travel. It's also about launching your own business and setting it up for success. That is why "How to Start a Home Based Travel Agency" is such a critical resource for those new to the industry, or making a move to an independent contractor status. It is filled with practical tips and real-world advice that can be applied immediately. We value this textbook so highly that we include it in our entry level program curriculum, the TRIPKit." - Guida Botelho, CTIE - Director of Education for The Travel Institute About the Authors: The Ogg Family has a cumulative tenure in the travel industry of over 100-years. Their experience and understanding of the Home-Based Travel Agency opportunity, combined with their enthusiastic entrepreneurial spirit, make this title a must read for those looking to either start a home-based travel business or to further their success as a Travel Professional. To Access More Tools to help you get started as a Home Based Travel Agent, visit www.HomeBasedTravelAgent.com.
Author: Joanie Ogg
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
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Book Description
Group Travel is Big and This Book will Help You Get Started and Find Success as a Travel Agent! Selling Groups is a fantastic way to generate a substantial income for Travel Professionals. "Selling Group Travel for Travel Agents" shares the important details on how to successfully sell group travel and details all aspects on the topic. from concepts, packaging, costing, marketing and operating profitable groups. Grow your Travel Agency with Group Travel by applying the topics discussed in this newly updated book! You will discover: Developing a Group Travel Concept Kinds of Group Travel Developing Your Group Travel Business Plan Group Travel Packaging Group Travel Costing Pied Pipers and Group Leaders Pied Piper and Group Leader Agreements Your Product Presentation Group Leader Marketing Strategies Selling Affinity Group Travel Escorting Affinity Groups About the Authors: The Ogg Family has a cumulative tenure in the travel industry of over 100-years. Their experience and understanding of the Home-Based Travel Agency opportunity, combined with their enthusiastic entrepreneurial spirit, make this title a must read for those looking to either start a home-based travel business or to further their success as a Travel Professional. To Access More Tools to help you get started as a Home Based Travel Agent, visit www.HomeBasedTravelAgent.com.
Author: Lee Mears
Publisher:
ISBN: 9781469943558
Category :
Languages : en
Pages : 54
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Book Description
Have you ever wanted your own travel agency? Well you can and it is a lot easier than you think to have a successful travel agency. It is just a question of knowing how to start and make it grow.The travel industry is a billion dollar business market and with your own successful travel agency you can make a significant difference to your personal finances and lifestyle.You'll love working for yourself as a travel agent. You will discover a great deal of pleasure and satisfaction when you provide people with their dream holiday, family reunion or romantic weekend away. You'll experience the gratitude you will receive from clients when they returnfrom their vacation and compliment you on the excellent advice you had given them.So, how do you go about starting up your own travel agency? Well this new book shows you exactly how to start up, run and earn an income from your own travel business. And the beauty of all this is you can do it right from your own home - if you want!I know it sounds too good to be true, but with the information in this book all the hard work has already been done for you so that you can quickly have you own travel agency up and running in a very short time.The book contains information such as, raising the finance you need, the software you need to run the business, employing staff, marketing your business via both offline and online marketing principles.There are people like you opening up new businesses everyday but not all of them will have the head start you will if you purchase this new book on becoming a travel agent.So what are you waiting for! The small investment you make in this new book could totally change your life forever!
