Author: Gail Martin
Publisher: Red Wheel/Weiser
ISBN: 1601631308
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.
30 Days to Social Media Success
Author: Gail Martin
Publisher: Red Wheel/Weiser
ISBN: 1601631308
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.
Publisher: Red Wheel/Weiser
ISBN: 1601631308
Category : Business & Economics
Languages : en
Pages : 209
Book Description
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.
30 Days to Social Media Success
Author: Gail Martin
Publisher: Red Wheel/Weiser
ISBN: 1601637195
Category : Business & Economics
Languages : en
Pages : 192
Book Description
One of Lifehack.org's Top 20 Books to Read in 2016. Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites to: Get global impact out of press releases, articles, blog posts, and book reviews. Increase your personal and corporate visibility as the go-to expert in your industry. Build relationships with clients and connect with ideal prospects. Network around the world and around the clock with people who need what you have to offer. Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.
Publisher: Red Wheel/Weiser
ISBN: 1601637195
Category : Business & Economics
Languages : en
Pages : 192
Book Description
One of Lifehack.org's Top 20 Books to Read in 2016. Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites to: Get global impact out of press releases, articles, blog posts, and book reviews. Increase your personal and corporate visibility as the go-to expert in your industry. Build relationships with clients and connect with ideal prospects. Network around the world and around the clock with people who need what you have to offer. Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.
One Million Followers, Updated Edition
Author: Brendan Kane
Publisher: BenBella Books
ISBN: 1946885606
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Publisher: BenBella Books
ISBN: 1946885606
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Success Secrets of the Social Media Marketing Superstars
Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1613080085
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Publisher: Entrepreneur Press
ISBN: 1613080085
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Maximize Your Social
Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
8 Mandates for Social Media Marketing Success
Author: Kent Huffman
Publisher:
ISBN: 9780615681641
Category : Internet marketing
Languages : en
Pages : 130
Book Description
8 Mandates for Social Media Marketing Success focuses on the personal behavioral traits that marketers must master in order to get results with social media. Some of the most innovative marketing practitioners, authors, and professors-154 of them from all around the world-have provided their take on the eight mandates in this book. At the end of each chapter are two B2C and two B2B success stories featuring large organizations and small/medium organizations. A number of iconic brands are featured in this book, including Kimberly-Clark, AT&T, Gatorade, Gap, IBM, Frontier Airlines, Dell, AMD, Motorola, General Mills, MGM, Cisco, L.L.Bean, GE, Express, Deloitte, SAP, Adobe, and Wounded Warrior Project. In addition, comments by a number of marketing academics from many of the world's leading universities are included, such as Harvard, Purdue, UCLA, Duke, Syracuse, TCU, Rutgers, Michigan State, Texas A&M, Boston College, NYU, and Texas State.
Publisher:
ISBN: 9780615681641
Category : Internet marketing
Languages : en
Pages : 130
Book Description
8 Mandates for Social Media Marketing Success focuses on the personal behavioral traits that marketers must master in order to get results with social media. Some of the most innovative marketing practitioners, authors, and professors-154 of them from all around the world-have provided their take on the eight mandates in this book. At the end of each chapter are two B2C and two B2B success stories featuring large organizations and small/medium organizations. A number of iconic brands are featured in this book, including Kimberly-Clark, AT&T, Gatorade, Gap, IBM, Frontier Airlines, Dell, AMD, Motorola, General Mills, MGM, Cisco, L.L.Bean, GE, Express, Deloitte, SAP, Adobe, and Wounded Warrior Project. In addition, comments by a number of marketing academics from many of the world's leading universities are included, such as Harvard, Purdue, UCLA, Duke, Syracuse, TCU, Rutgers, Michigan State, Texas A&M, Boston College, NYU, and Texas State.
Social Media Success for Every Brand
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9781400214969
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Publisher:
ISBN: 9781400214969
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Marketing with Social Media
Author: Linda Coles
Publisher: John Wiley & Sons
ISBN: 0730315134
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Publisher: John Wiley & Sons
ISBN: 0730315134
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
30 Days Without Social Media
Author: Corin Devaso
Publisher: Independently Published
ISBN: 9781099912122
Category :
Languages : en
Pages : 68
Book Description
Who are you without social media? If your social media accounts were put on hold for 30 days, would you feel lost, anxious, or depressed? Many people have become dependent on social media to feel a connection to others; but we rarely, if ever, feel fulfilled by the online experience. Masses of discontent people are flocking to social media to feel a sense of belonging, acceptance, and community. Don't live in a virtual reality any longer. Life happens offline, in the present moment. It's time to break your attachment to social media and start living in the present moment, at peace and free from a virtual illusion. Life is beautiful, and you can experience it now. Let this mindfulness guide liberate you from social media dependency. This 30 day mindfulness program will help guide you into present moment awareness and away from a reliance on social media. You'll discover that social media is a conditioned attachment that you no longer need to keep. The time to be aware, happy, and free is...now. (Checkout more of our mindfulness guides at 30DaysNow.com. Don't forget to leave a review and share with those you love!) **************************************** Mindfulness is a practice that has been around for ages, and has effectively changed the lives of many, especially while joined with cognitive behavioral therapy (CBT). The exercises in our guide books incorporate fun, common, and unique techniques that stem from old teachings as well as CBT. Most of our guide books focus on overcoming adverse attachments, so that you can live your best life possible and rediscover happiness. Our approach is to keep it simple. Mindfulness does not have to be a complicated, strenuous, or confusing practice. As we like to say...there isn't a grand goal of enlightenment that you must reach to discover happiness, fulfillment, and peace. Believe it or not, you have happiness in the present moment, and that's what our guide books will help you discover. You have nothing to lose by trying mindfulness, and we hope you start with one of our fun guides. We also hope that you share our books, and what you'll learn through them, with others. We're all in this together - waking up to a life of awareness and happiness in the present moment. Our short 30 day guide books can also be used if you're interested in starting a mindfulness group in your community, a coaching practice, or a volunteer group that utilizes mindfulness for health and wellness. Use our guides any way you wish. They're simple, easy to follow, and practical. Most importantly, they're effective and fun. Don't go another day without trying mindfulness. Live your best life possible! Please leave a review, as well as a message of encouragement for other readers. Other 30DaysNow.com mindfulness books on Amazon (p.s. they make great gifts!): 30 Days to Reduce Depression 30 Days to Overcome Loneliness 30 Days to Stop Giving a Shit 30 Days to Overcome Shame 30 Days to Overcome Regret 30 Days to Stop Apologizing 30 Days to Reduce Anxiety 30 Days to Overcome Anger 30 Days to Overcome Procrastination 30 Days to Reduce Stress 30 Days to Overcome FOMO 30 Days to Overcome Fear of Rejection 30 Days to Overcome Fear of Failure 30 Days to Stop Obsessing 30 Days to a Better Dating Experience AND MORE....(see them all at 30Daysnow.com) or search for the books via Amazon. Other Recommended Mindfulness Authors: Anthony de Mello Eckhart Tolle Alan Watts Dan Harris Sam Harris Michael Singer Jon Kabat-Zinn Andy Puddicombe Mark Williams and Danny Penman Sameet Kumar
Publisher: Independently Published
ISBN: 9781099912122
Category :
Languages : en
Pages : 68
Book Description
Who are you without social media? If your social media accounts were put on hold for 30 days, would you feel lost, anxious, or depressed? Many people have become dependent on social media to feel a connection to others; but we rarely, if ever, feel fulfilled by the online experience. Masses of discontent people are flocking to social media to feel a sense of belonging, acceptance, and community. Don't live in a virtual reality any longer. Life happens offline, in the present moment. It's time to break your attachment to social media and start living in the present moment, at peace and free from a virtual illusion. Life is beautiful, and you can experience it now. Let this mindfulness guide liberate you from social media dependency. This 30 day mindfulness program will help guide you into present moment awareness and away from a reliance on social media. You'll discover that social media is a conditioned attachment that you no longer need to keep. The time to be aware, happy, and free is...now. (Checkout more of our mindfulness guides at 30DaysNow.com. Don't forget to leave a review and share with those you love!) **************************************** Mindfulness is a practice that has been around for ages, and has effectively changed the lives of many, especially while joined with cognitive behavioral therapy (CBT). The exercises in our guide books incorporate fun, common, and unique techniques that stem from old teachings as well as CBT. Most of our guide books focus on overcoming adverse attachments, so that you can live your best life possible and rediscover happiness. Our approach is to keep it simple. Mindfulness does not have to be a complicated, strenuous, or confusing practice. As we like to say...there isn't a grand goal of enlightenment that you must reach to discover happiness, fulfillment, and peace. Believe it or not, you have happiness in the present moment, and that's what our guide books will help you discover. You have nothing to lose by trying mindfulness, and we hope you start with one of our fun guides. We also hope that you share our books, and what you'll learn through them, with others. We're all in this together - waking up to a life of awareness and happiness in the present moment. Our short 30 day guide books can also be used if you're interested in starting a mindfulness group in your community, a coaching practice, or a volunteer group that utilizes mindfulness for health and wellness. Use our guides any way you wish. They're simple, easy to follow, and practical. Most importantly, they're effective and fun. Don't go another day without trying mindfulness. Live your best life possible! Please leave a review, as well as a message of encouragement for other readers. Other 30DaysNow.com mindfulness books on Amazon (p.s. they make great gifts!): 30 Days to Reduce Depression 30 Days to Overcome Loneliness 30 Days to Stop Giving a Shit 30 Days to Overcome Shame 30 Days to Overcome Regret 30 Days to Stop Apologizing 30 Days to Reduce Anxiety 30 Days to Overcome Anger 30 Days to Overcome Procrastination 30 Days to Reduce Stress 30 Days to Overcome FOMO 30 Days to Overcome Fear of Rejection 30 Days to Overcome Fear of Failure 30 Days to Stop Obsessing 30 Days to a Better Dating Experience AND MORE....(see them all at 30Daysnow.com) or search for the books via Amazon. Other Recommended Mindfulness Authors: Anthony de Mello Eckhart Tolle Alan Watts Dan Harris Sam Harris Michael Singer Jon Kabat-Zinn Andy Puddicombe Mark Williams and Danny Penman Sameet Kumar
The B2B Social Media Book
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.