22 IRREFUTABLE LAWS OF ADVERTISING AND WHEN TO VIOLATE THEM PDF Download
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Author: Michael Newman
Publisher: John Wiley & Sons
ISBN: 9788126510047
Category :
Languages : en
Pages : 304
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Book Description
Market_Desc: · Ad and Brand Executives · Ad and Brand Managers· Designers· Copy Writers· Advertising Students· General Business Readers Special Features: · The market for new perspectives and successful case histories in the advertising and marketing world is voracious. Each chapter is designed and written by an agency and provides readers with winning strategies and techniques necessary for a successful campaign.· The book uses high-profile practitioners, working in a number of top agencies around the world, to communicate the creative notions that have made their advertising campaigns famous.· Each chapter explains and exemplifies a particular law, using visually arresting illustrations, reproduced ads and frames from TV commercials. About The Book: This is an authoritative and unique guide to the universal principles that underlie great advertising-the kind that's proven to be dramatically more successful around the world. Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet. Packed with illustrations, reproduced ads, and frames from TV commercials, 22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers.
Author: Michael Newman
Publisher: John Wiley & Sons
ISBN: 9788126510047
Category :
Languages : en
Pages : 304
Get Book Here
Book Description
Market_Desc: · Ad and Brand Executives · Ad and Brand Managers· Designers· Copy Writers· Advertising Students· General Business Readers Special Features: · The market for new perspectives and successful case histories in the advertising and marketing world is voracious. Each chapter is designed and written by an agency and provides readers with winning strategies and techniques necessary for a successful campaign.· The book uses high-profile practitioners, working in a number of top agencies around the world, to communicate the creative notions that have made their advertising campaigns famous.· Each chapter explains and exemplifies a particular law, using visually arresting illustrations, reproduced ads and frames from TV commercials. About The Book: This is an authoritative and unique guide to the universal principles that underlie great advertising-the kind that's proven to be dramatically more successful around the world. Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet. Packed with illustrations, reproduced ads, and frames from TV commercials, 22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers.
Author: Al Ries
Publisher: Profile Books(GB)
ISBN: 9781861976109
Category : Marketing
Languages : en
Pages : 160
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Book Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1444360817
Category : Social Science
Languages : en
Pages : 400
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Book Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Author: Kevin Duncan
Publisher: A&C Black
ISBN: 1408134381
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Author: Al Ries
Publisher: Harper Collins
ISBN: 0061983675
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Author: Obi Orakwue
Publisher: Obrake Books - (Obrake Cana
ISBN: 9780978270308
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Author: Tracy Tuten
Publisher: Apress
ISBN: 1430238291
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look “In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world’s biggest players. The interviews—ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle—reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten’s skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didn’t know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, ‘Hey, did you see that commercial . . .,’ you’ll find Advertisers at Work a valuable addition to your bookshelf.” —John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone & Belding In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry’s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person’s unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart—and that’s where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader’s experiences up close. They’ll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book: Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives Provides insights, strategies, and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0
Author:
Publisher:
ISBN:
Category : East Asia
Languages : en
Pages : 1294
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Book Description
Asia's premier business magazine. The magazine reports on politics, business, economics, technology and social and cultural issues throughout Asia, with a particular emphasis on both Southeast Asia and China.
Author: John C. Maxwell
Publisher: HarperCollins Leadership
ISBN: 1400275636
Category : Religion
Languages : en
Pages : 20
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Book Description
Using a fail-safe compass, Scott led his team of adventurers to the end of the earth and to inglorious deaths. They would have lived if only he, their leader, had known the Law of Navigation.
Author: John C. Maxwell
Publisher: Center Street
ISBN: 1455518212
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."
