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Author: Jerry R. Wilson
Publisher: Red Wheel/Weiser
ISBN: 1601639171
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! 151 Quick Ideas to Get New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it! Just follow some of Jerry Wilson's 151 proven ideas and discover amazing results—fast! Jerry Wilson has spent more than 25 years researching what his clients—small and medium-sized businesses just like yours—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? And what was it worth for Kinko's to offer 24/7 copy center hours? Don't overlook the one good idea that could make your business a success!
Author: Jerry R. Wilson
Publisher: Red Wheel/Weiser
ISBN: 1601639171
Category : Business & Economics
Languages : en
Pages : 191
Get Book Here
Book Description
For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! 151 Quick Ideas to Get New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it! Just follow some of Jerry Wilson's 151 proven ideas and discover amazing results—fast! Jerry Wilson has spent more than 25 years researching what his clients—small and medium-sized businesses just like yours—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? And what was it worth for Kinko's to offer 24/7 copy center hours? Don't overlook the one good idea that could make your business a success!
Author:
Publisher: ReadHowYouWant.com
ISBN: 1427094764
Category :
Languages : en
Pages : 446
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Book Description
Author: Linda Sparks
Publisher: Red Wheel/Weiser
ISBN: 1564149153
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly — every month, every week, every day. Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most of all, for inspiration to fight the good fight. This book will be a wise and ambitious member of your sales team, a one-time investment that will pay for itself over and over again. No commissions required! 151 Quick Ideas to Increase Sales is all about increasing the return on the investment you make in your organization's business development program. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales. 151 Quick Ideas to Increase Sales shows you proven sales tactics from a variety of business models and how to put them to work in your own programs. Tactics such as: -Branding Your Products -Creating Cross Promotions -Letting direct mail deliver -Selling More to Existing Clients -Reaching Out to the Community These ideas will allow you to leverage the assets and momentum present in your existing system, and use your skills and knowledge to get exactly what you need and want more sales! Linda Sparks has spent more than 25 years in the field of sales. She began her career as an outside sales representative, learning to unearth customer needs then sell products and services to meet those needs. In 1990, Sparks founded Performance Development Company, a business consulting and training firm, where she served as president for 10 years. For the last five years, Sparks has worked as an independent consultant, helping her clients take a more integrated approach to business development. She is the co-author of Business Development is Everyone's Business. She and her husband Jim live in Tucson, Arizona.
Author: Jerry R. Wilson
Publisher: Red Wheel/Weiser
ISBN: 1564148297
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Citing a correlation between common, inefficient practices and low employee productivity, a volume of easily implemented ideas for business owners argues against artificial incentives and harsh methods while suggesting jargon-free, motivational strategies for improved performance.
Author: Carrie Mason-Draffen
Publisher: Red Wheel/Weiser
ISBN: 160163918X
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
If you have ever wished you had the equivalent of a “Nanny 911” to defuse tensions in the office, your wish has come true. 151 Quick Ideas to Deal With Difficult People is the ultimate guide on how to face challenging employees and coworkers. The extensive topics in this book deal with how to handle characters ranging from Bunglers to Backstabbers to Bullies. Few books on difficult employees, if any, offer such an extensive assortment of the characters you’re likely to encounter at work and how best to deal with them. When faced with difficult employees, too often managers and coworkers lack the skills for handling the stressful encounters, so they throw up their hands in complete exasperation. Well, all that ends with this book. You’ll learn how to: Keep problem employees from setting the tone in the office. Take steps to turn troublemakers into team players. Keep them from demoralizing or scaring away other employees. Know when to cut your losses. Avoid hiring troublemakers in the first place. Confront bullies, harassers, and ageists. Keep a backstabber from sabotaging your career. Keep an aggressive colleague from commandeering your meeting. Deal with colleagues who infringe on your time. Because the information in this book is so concise and practical, you’ll refer to it again and again. Whether you are a manager or a coworker of difficult employees, the advice will give you the tools to better supervise problem workers or the confidence to stand up to them. You will no longer live in fear of an aggressive employee ruining your day.
Author: Robert E. Dittmer
Publisher: Red Wheel/Weiser
ISBN: 1601639163
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Do you work with other people? Fellow employees; your boss; customers; vendors; colleagues? Of course, we all work in organizations comprised of people. People with whom we must have strong, positive relationships in order to ensure our own success as well as the organization's. Do we get any training or education on this key skill at our companies? Rarely. 151 Quick Ideas to Improve Your People Skills is constructed to help everyone do a better, more effective job of working with others. These ideas are culled from the study of human behavior, relationships, and communication. Everything here will help you be more effective, efficient and in control of your relationships with people. In this book you will: * Learn the difference between social intelligence and technical knowledge * Create friends, allies, and supporters * Learn how to analyze tough personal situations and solve them * Understand when and how to negotiate
Author: Jerry R. Wilson
Publisher: Career Press
ISBN: 1632651807
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
"For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. This book takes the mystery out of creating an ongoing plan, with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost"--
Author: George Sheldon
Publisher: Red Wheel/Weiser
ISBN: 1564149528
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters--letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now. This book includes concise, easy-to-use writing tips and resources that get attention--and results! Packed with solid writing advice and useful techniques, it also includes a CD-ROM that contains templates not only for all of the sample letters included in the text, but even more. This guide will cut the time you spend on writing sales, marketing, and pitch letters in half--and will help you get the results you want and need. Don't worry about finding the "right" word or phase, or even the "right" format of your sales correspondence--the work has been done for you.
Author:
Publisher: ReadHowYouWant.com
ISBN: 1427093601
Category :
Languages : en
Pages : 490
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Book Description
Author: Jerry R. Wilson
Publisher: Red Wheel/Weiser
ISBN: 1632657546
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
"No Nonsense: Inspire Your Staff's practical, hard-hitting ideas and examples are both relevant and necessary in business today. This is the book that will give you the edge. It’s the book that you don’t want your competition to read!"—Steve Hanes, president, Dale Carnegie Solutions For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It’s often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches. No Nonsense: Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success. The basic concept: Inspire your employees to create and maintain delighted repeat customers! This book demonstrates that business owners don’t have to constantly replace employees or use artificial incentives and harsh methods to get employees to help the business succeed. Wilson shows business owners and managers how to do it themselves without the pain and suffering. And you don’t have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the more than 100 proven ideas and discover amazing results—fast! Wilson spent more than twenty-five years researching what his clients—businesses large and small—need to do to be successful in today’s marketplace by hiring and motivating the right employees. These powerful ideas work. Each is presented in a bite-sized package that allows for instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. These great, practical ideas are things any business manager and owner can use to make an immediate difference in his or her business success. Ignite your people to new levels of success with these action-oriented tips to improve morale and boost the bottom line.
