10th International Conference on Corporate Reputation, Identity and Competitiveness, New York, 25-28 May 2005 PDF Download
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Author: Phil Harris
Publisher: SAGE
ISBN: 147395908X
Category : Business & Economics
Languages : en
Pages : 729
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The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
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Author: Marc Fetscherin
Publisher: Routledge
ISBN: 1317746635
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org
Author: Sue Greener
Publisher: Academic Conferences Limited
ISBN: 191030929X
Category : Reference
Languages : en
Pages : 799
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Author: Academic Conferences and Publishing Limited
Publisher: Academic Conferences and publishing limited
ISBN: 1911218476
Category : Computers
Languages : en
Pages : 464
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