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Author: WSI
Publisher: FriesenPress
ISBN: 1460282175
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
Author: WSI
Publisher: FriesenPress
ISBN: 1460282175
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
Author: Roy H. Williams
Publisher: Wizard of Ads
ISBN: 9781885167538
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
Author: Joe Plummer
Publisher: John Wiley & Sons
ISBN: 0470140356
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University
Author: Norman Blaikie
Publisher: Polity
ISBN: 0745634494
Category : Psychology
Languages : en
Pages : 257
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Book Description
Since its initial publication, this highly respected text has provided students with a critical review of the major research paradigms in the social sciences and the logics or strategies of enquiry associated with them. This second edition has been revised and updated.
Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Ian Hutchby
Publisher: John Wiley & Sons
ISBN: 1509546065
Category : Science
Languages : en
Pages : 256
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Book Description
Talk is a central activity in social life. But how is ordinary talk organized? How do people coordinate their talk in interaction? And what is the role of talk in wider social processes? Conversation Analysis has developed over the past forty years as a key method for studying social interaction and language use. Its unique perspective and systematic methods make it attractive to an interdisciplinary audience. In this second edition of their highly acclaimed introduction, Ian Hutchby and Robin Wooffitt offer a wide-ranging and accessible overview of key issues in the field. The second edition has been substantially revised to incorporate recent developments, including an entirely new final chapter exploring the contribution of Conversation Analysis to key issues in social science. The book provides a grounding in the theory and methods of Conversation Analysis, and demonstrates its procedures by analyzing a variety of concrete examples. Written in a lively and engaging style, Conversation Analysis has become indispensable reading for students and researchers in sociology, sociolinguistics, applied linguistics, social psychology, communication studies and anthropology.
Author: David Held
Publisher: John Wiley & Sons
ISBN: 0745670474
Category : Political Science
Languages : en
Pages : 262
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Book Description
Since 2009, a diverse group of developing states that includes China, Brazil, Ethiopia and Costa Rica has been advancing unprecedented pledges to mitigate greenhouse gas emissions, offering new, unexpected signs of climate leadership. Some scholars have gone so far as to argue that these targets are now even more ambitious than those put forward by their wealthier counterparts. But what really lies behind these new pledges? What actions are being taken to meet them? And what stumbling blocks lie in the way of their realization? In this book, an international group of scholars seeks to address these questions by analyzing the experiences of twelve states from across Asia, the Americas and Africa. The authors map the evolution of climate policies in each country and examine the complex array of actors, interests, institutions and ideas that has shaped their approaches. Offering the most comprehensive analysis thus far of the unique challenges that developing countries face in the domain of climate change, Climate Governance in the Developing World reveals the political, economic and environmental realities that underpin the pledges made by developing states, and which together determine the chances of success and failure.
Author:
Publisher:
ISBN:
Category : Social media
Languages : en
Pages : 8
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Book Description
Author: Gareth Dale
Publisher: Polity
ISBN: 0745640710
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Karl Polanyi’s The Great Transformation is generally acclaimed as being among the most influential works of economic history in the twentieth century, and remains as vital in the current historical conjuncture as it was in his own. In its critique of nineteenth-century ‘market fundamentalism’ it reads as a warning to our own neoliberal age, and is widely touted as a prophetic guidebook for those who aspire to understand the causes and dynamics of global economic turbulence at the end of the 2000s. Karl Polanyi: The Limits of the Market is the first comprehensive introduction to Polanyi’s ideas and legacy. It assesses not only the texts for which he is famous – prepared during his spells in American academia – but also his journalistic articles written in his first exile in Vienna, and lectures and pamphlets from his second exile, in Britain. It provides a detailed critical analysis of The Great Transformation, but also surveys Polanyi’s seminal writings in economic anthropology, the economic history of ancient and archaic societies, and political and economic theory. Its primary source base includes interviews with Polanyi’s daughter, Kari Polanyi-Levitt, as well as the entire compass of his own published and unpublished writings in English and German. This engaging and accessible introduction to Polanyi’s thinking will appeal to students and scholars across the social sciences, providing a refreshing perspective on the roots of our current economic crisis.
Author: Paul F. Diehl
Publisher: John Wiley & Sons
ISBN: 0745656250
Category : Political Science
Languages : en
Pages : 223
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Book Description
Peacekeeping has gradually evolved to encompass a broad range of different conflict management missions and techniques, which are incorporated under the term "peace operations." Well over 100 missions have been deployed, the vast majority within the last twenty years. This book provides an overview of the central issues surrounding the development, operation, and effectiveness of peace operations. Among many features, the book: Traces the historical development of peace operations from their origins in the early 20th century through the development of modern peacebuilding missions. Tracks changes over time in the size, mission, and organization of peace operations. Analyses different organizational, financial, and troop provisions for peace operations, as well as assessing alternatives. Lays out criteria for evaluating peace operations and details the conditions under which such operations are successful. As peace operations become the primary mechanism of conflict management used by the UN and regional organizations, understanding their problems and potential is essential for a more secure world. Drawing on a wide range of examples from those between Israel and her neighbors to more recent operations in Somalia and the Congo, this book brings together the body of scholarly research on peace operations to address those concerns. It will be an indispensable guide for students, practitioners and general readers wanting to broaden their knowledge of the possibilities and limits of peace operations today.
